Putting words on paper that cause people to take a desired action is the most profitable skill a small business owner or sales professional can learn. I often get asked if there are any secrets to banging out effective copy.
The biggest secret I can tell you is to use a formula.
Trying to write killer sales [...]
July 27th, 2008
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Many people assume they can start a company and make a multi-million dollar business from scratch. In fact in the United States of America you can, as it is a free country and despite all the over regulation, lawyers in the way, barriers to entry and other issues it is actually possible. It is also [...]
July 27th, 2008
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The following question is usually debated a lot amongst IT managers. “With which process should we start when implementing ITIL?” Everybody has their own views, but here are my takes on it.
Some consultants sat that one must start with Service Level Management. Theoretically, it would be the perfect option, but how are you going to [...]
July 27th, 2008
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